How to develop a hashtag for a corporate event or fundraiser
1. Keep it short. Simplicity is key.
Your hashtag should be as short as possible and take up as few characters as possible. If your guests will be posting on Twitter, the last thing you want to do is take up too many of their limited 140 characters! Abbreviate event names that are long. For example, Austin music festival Blues on the Green uses the hashtag #botg, as opposed to #BluesOnTheGreen, which is pretty long. Keeping it simple also means fewer people will forget exactly what your hashtag is. If they can’t remember, they won’t use it.
2. Use the event's name and location.
If the convention name is BeautyCon, using #beautyconLA may be more effective than simply #beautycon.
3. Include the year for annual events.
If creating a post for an event that occurs annually, including the year to specify which year is attended - for example, using #beautycon2017 or #beautycon17.
4. Make sure to determine a good event hashtag well in advance.
Once it has been created, start using it yourself as an organizer and notify your audience about it. For example, runners who are training for the Austin Marathon in 2018 can use the hashtag #austinmarathon2018 when posting a photo of them training in the months leading up to the race. There is great power in promoting a hashtag before an event, especially if the goal is to encourage participation from the public.
For annual events, having a consistent hashtag every year also allows the participants to refer back to previous years’ photos by simply changing the year at the end of the hashtag.