Let us paint a picture you may be familiar with: You’ve got some killer ideas for your event and you know a photo booth would be the perfect addition, but you’ve got a tight budget for entertainment. You had photo booth company do your event for free last year, but you really felt like your event was put on the back burner, and they aren’t available to do it again for free. You’re back at square one and don’t want to have to ask more people to work for free.
You need a sponsor. The great news is, you know of a third party company that would be the perfect sponsor to promote their brand at your event. All of your guests fit perfectly into this company’s target demographics. But where do you start to begin securing that company as a sponsor? That is where we come in.
Follow these five simple steps to lock in a sponsor and create a mutually beneficial relationship that won’t have your event taking a hit.
First thing we recommend is creating and booking your ideal photo booth package with Oh Happy Day Booth. You can see all of our services and add ons, starting with our portrait booth, here. We suggest adding a custom vinyl wrap, a custom start screen, email capturing and digital sharing analytics to track the audience to ensure maximum return on investment and brand visibility. By adding these options, you’ve now curated a marketing tool for your future sponsor. They’ll thank you later, trust us.
Once you’ve created your ideal package, double your cost of renting the booth. By doing this, you’ve now created a profit margin that will help with your organization’s funding. Not only are you able to cover the cost of the photo booth rental, you’ll profit off our services, which makes this a win-win-win for everyone. We suggest adding in additional sponsorship incentives such as logo placement on signage, hyperlinks on your website, complimentary tickets to your event, announcing their services at your event, and social media mentions. While these incentives have little associated cost, they hold a lot of value for a sponsor.
After you’ve created an incentive deal that a photo booth sponsor will benefit from, identify the demographics of the guests attending the event. You’ll want to know the statistical data relating to the population of your event, especially for your future event partners. This is important because when you know your demographics, you can then determine what type of company would benefit most from marketing to your guests.
Since you now know your demographics and which company would benefit from the audience, start contacting companies and find the decision maker on staff regarding marketing or sponsorship opportunities. Explain your photo booth sponsorship package, and all it’s associated benefits. It is a huge marketing tool to amp up their business, and let them know that they would be the exclusive photo booth sponsor. Fancy! We suggest reaching out to more than one company that could potentially sponsor your event. If you already have a lead from another sponsorship in the past, or know of a company that has been interested in working with your organization, start there!
Once you have a strong lead, that responded and said they are interested in learning more, let them know we can create a mockup so they can visualize the experience. We can create a branded photo overlay for the print outs, show them digital analytics from past events, and design their vinyl wrap with their logo so they’ll know exactly what they’re benefitting from supporting your event. This will seal the deal for the sponsorship package.
A few examples photo booth experiences that have involved sponsors are below! Art Bra Austin is annually hosted by the Breast Cancer Research Center, and in 2018 they had two sponsors: Snyder Plastic Surgeons sponsored the roaming photography and selfie station and Texas Oncology sponsored the Portrait Booth. Together, these sponsors and the host benefited from the event and it was a hit for all the attendees as well!
To see another idea of what your logo would look like on a photo overlay at a sponsored event, check out this blog.